경영학 나이키 스포츠 마케팅 분석(영문)

경영학 나이키 스포츠 마케팅 분석(영문) [경영학] 나이키 스포츠 마케팅 분석(영문).pptx 목차 1.About NIKE 2.Competitors 3.Problems World cup Sponsorship Sweatshop 4.Conclusion 본문 Over 180 countries and 75 foreign branches Net profit ranked 20th and sales raked 15th in the states Number 1 sales and share of sportswear and shoes around the world (19.5% of sales share on total sportswear sales) Distinctive design Buzz marketing Free samples Unique shoe design Bulk purchase discounts Headquarters Staff dispatched to retail stores First mover effect Service mind Convenient conditions of a location International sports player marketing Launching new product every month 1.World Cup Sponsorship Nike holds its stronghold in sports other than football Their biggest competitor Adidas currently holds the official sponsor of the FIFA World Cup 본문내용 ion About NIKE Found in 1972 Founder Bill Bowerman, Philip Knight HQ Portland, USA Industry Sportswear and Equipment Sales US $17 Billion Net Profit US $15 Billion Employees 30,000 Growth 85million stores in year 2011 Sales of 2010 has increased 2.5 times from that of 2006. About NIKE 10% 20% 30% 40% ’08 ’10 ’09 ’06 ’07 28.7% 18% 20.5% 23.63% 41.3% Over 180 countries and 75 foreign branches Net