목차 History Introduction Key of success BCG Matrix Growth Vector STP - Segmenting STP - Targeting STP – Positioning
4P Conclusion Smart Phone STP
본문 Six Segments of Nokia BasicFirst-time buyer who are very price driven and only need voice connectivity ExpressionPrefer customize and personalize features ActiveLooking for a rugged product for active lifestyle ClassicPrefer a more traditional mobile phone at a modest price FashionWant very small phone as a fashion item PremiumInterested in all the high-end technological features
Product – Customization, R&D Price - Reasonable Price Place - Localization Promotion – Brand management through advertising
본문내용 nics department 1981 The mobile era begins 1992 Jorma Ollila becomes President and CEO 1998 Nokia leads the world 2005 The billionth Nokia phone is sold 2007 5th most valued brand in the world 1865: The birth of Nokia Fredrik Idestam establishes a paper mill at the Tammerkoski Rapids in south-western Finland, where the Nokia story begins. 1912: Finnish Cable Works founded Arvid Wickstrom starts
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