국제경영학 루거스너와 IBM 부활 신화

국제경영학 루거스너와 IBM 부활 신화

[국제경영학] 루거스너와 IBM 부활 신화.pptx

목차 1.Introduction of the Book 2.Reason & Purpose of choosing the book 3.What the IBM is 4.Crisis & Strategies to overcome it 5.Strategies for Globalization 6.Strategies to overcome risks 7.Localization strategy 8.Direction for Sustainable Development 9.Discussion 본문 Over 90% of the U.S. government organizations use hardware and software of IBM Obtain 3,000 patents a year on average, No.1 for 15 years in a row Ranked No.1 among the most honored computer companies for businesses (By Fortune Magazine in 2004) Produced 5 Nobel prize winners from the Watson Research Center Developed ‘FORTRAN(Formula translation), ‘Memory semiconductor D RAM’ , ‘High temperature superconductor’, ‘Extremely sensitive microscope’ Focus more on principles Be quick to market changes Quantity<Quality, Reward on performance, Value on ethics responsibilities 4.Hire new employees that are active solving problems 5.Leads establishing strategies for CEO, Implementing it for employees 6.Prompt business process 7.Separate bureaucracies from problem solving 8.Briefing terminologies with paraphrased words for CEO 본문내용 Localization strategy Introduction of the Book Index Reason & Purpose of choosing the book Strategies to overcome risks Direction for Sustainable Development Discussion About the Book How did IBM deal with the crisis in the early 90s by scouting Lou Gerstner? Reason & Purpose of choosing the book to find out how IBM overcome the crisis it faced in the early 90s to investigate internatio 참고문헌 www.ibm.com www.seri.org 춤추던 코끼리는 어떻게 되었을까 - 키카시로 가쿠타로, 오토시 다쿠마, 이원동 역, 2007 위기를 기회로 바꾼 IBM 회의 혁명 - 김익현, 좋은책만들기, 2006 코끼리를 춤추게 하라 - 루이스 거스너, 이무열 역, 북앤북스, 2003 루 거스너와 IBM 부활의 신화 - 더그 가, 김원호 역, 시아출판사, 2003 IBM 사례를 통해본 기업경영과 B2B 특허전략 - 홍명곤, 2000 루 거스너의 IBM 살리기 - 로버트 슬레이터, 유한수 역, 물푸레, 1999 IBM 현지경영에서 세계경영으로 - 신민영, 주간경제 348호, 1996