국제경영전략 SM엔터테인먼트 해외진출 (영문)

국제경영전략 SM엔터테인먼트 해외진출 (영문)

[국제경영전략] SM엔터테인먼트 해외진출 (영문).pptx

목차 1.Introduction 2.Domestic & Global Entertainment Industry 3.The Success Case of international business in Japan Country and Site Evaluation Entry mode Localization 4.How to succeed in U.S. market 5.Conclusion 본문 BOA alone sold 12.6 million albums being ranked in top 5 28 times on Oricon music chart! Dong-bang-sin-ki signed a advertising contract with Sogo credit card company. Girls generation became the first girl group that sold 100,000 albums in shortest period. SM entertainment’s concert tickets were all sold out in 15min. in France. Fans came out of street and demonstrated in favor of one more concert. Depression in Korean recording market. Easy to enter the East Asia market gradually The recording market which shows high growth rate, and has large scale Discovery of the market which doesn’t have hostile to the Korean Create added value with CF, Drama, Game industry Foreign country entry in the beginning (Age 13) Proficient insinging Living withnatives, learning foreign language Year 2002, first regular album Fluent in English,didn’t inform nationality Culture product’s elaborate plan China entry planned Chinesestylegroup, member name Year 2005, active part as Tohoshinki Japanese market concentrated after Japan entry. Popularity in artisticTV programs Start from local TV program 본문내용 stry The Success Case of international business in Japan Country and Site Evaluation Entry mode Localization How to succeed in U.S. market Conclusion Introduction According to Nikei Business magazine “There is a common thing between Korean conglomerates (Samsung electronic and Hyundai Motors) and Girl’s generation. That is the global-oriented strategy from the beginning process of business with