국제경영 Zara 자라 성공요인(영문)

국제경영 Zara 자라 성공요인(영문) [국제경영] Zara 자라 성공요인(영문).docx 목차 1. Introduction of ZARA 2. Internationalization of Zara 3. The business strategy of Zara 4. SWOT Analysis of Zara 5. Conclusion 본문 . Introduction of ZARA (1) Concept of SPA and Fast fashion SPA which stands for ‘Specialty store of Private label Apparel’ came into the world in 1987. When America’s apparel brand ‘GAP’ took over ‘Banana Republic’ in 1987, people started to call their business status as ‘Specialty Store Retailer’. A SPA controls over plan, production, distribution, and retailing and through large size of wholly owned subsidiaries it provides product accurately and rapidly at reasonable price. Lately speed of catching up newest style is emphasized so that people use term- ‘Fast fashion’ to describe SPA’s business. Fast fashion is a contemporary term used by fashion retailers to acknowledge that designs move from catwalk to store in the fastest time to capture current trends in the market.Fast fashion clothing collections are based on the most recent fashion trends presented at Fashion Week in both the spring and the autumn of every year.These trends are designed and manufactured quickly and cheaply to allow the mainstream consumer to take advantage of current clothing styles at a lower price. Zara has been at the forefront of this fashion retail revolution and their brand has almost become synonymous with the term. 본문내용 ore of Private label Apparel’ came into the world in 1987. When America’s apparel brand ‘GAP’ took over ‘Banana Republic’ in 1987, people started to call their business status as ‘Specialty Store Retailer’. A SPA controls over plan, production, distribution, and retailing and through large size of wholly owned subsidiaries it provides product accurately and rapidly at reasonable price. Lately spee 참고문헌 Danye Luo. How to Manage a Brand to be Strong: A Study of Zara. University of Nottingham. 2008 Forrester, Jay, Industrial Dynamics, Cambridge M.A. : MIT Press, 1961 Hines, Tony, and M. Bruce. Fashion marketing - Contemporary issues. Oxford: Butterworth-Heinemann. 2001. Inditex main Homepage, who we are www.inditex.com Mason-Jones, Rachel, Mohammed Naim and Denis Towill, .The Impact of Pipeline Control on Supply Chain Dynamics., International Journal of Logistics Martin Chistopher. The Agile Supply Chain: Competing in Volatile Markets. Cranfield School of Management. 2010. (Management, Vol. 8, No. 2, 1997) Mills, D. Quinn, Rebirth of the Corporation, New York : John Wiley, 1991Muran, Lisa. Profile of H&M: A Pioneer of Fast Fashion. Textile Outlook International. Textile Technology Index. EBSCO. Mary Couts Burnett Library, Fort Worth, Texas. 2008 . Wikipedia, Fast fashion.< http://en.wikipedia.org/wiki/Fast_fashion> 김근애. Brand Equity 향상을 위한 마케팅 믹스 전략 : SPA브랜드와 일반 캐주얼의류브랜드의 비교를 중심으로. 경희대 경영대학원. 2004 김주헌, 이상윤. 글로벌 SPA 의류 브랜드의 한국시장 진출: 유니클로(Uniqlo)와 자라(Zara). 숙명여자대학교 논문. 2009 대한상공회의소, 글로벌 SPA의 혁신사례와 시사점, Retail CEO Report 제 7호, 2010 이진행. 국내외 SPA현황 및 사례분석 -캐주얼 의류 중심으로. 국민대학교 디자인대학원. 2009 정준원. SPA형 전문점 소비자의 쇼핑성향과 점포속성중요도에 관한 연구. 한양대 대학원, 2002