소비자행동론 아이폰과 소비자 행동분석(영문)

소비자행동론 아이폰과 소비자 행동분석(영문) [소비자행동론] 아이폰과 소비자 행동분석(영문).pptx 목차 1.Introduction 2.Apple&iPhone 3.Marketing strategies 4.Competitors 5.Problems & Conclustion 본문 ☞ Recently, the number of smart phone users has increased more and more especially in Korea Emphasize Apple brand and associate iPhone with iPod’s groundbreaking lineage Original but tasteful advertisements at the same time Integrate Apple message of revolutionary communications and audio/visual experience in all media ads. NOKIA Low price product Producing various cell phone Brand image is the best in the cell phone market In cooperation with MS 본문내용 Introduction 1976. 4. 119841996 Genius in computer + Creator and Dreamer = APPLE’S FOUNDATION Steve Jobs got fired Steve Jobs returned to his home company; Apple Apple’s History 4 Middle of 1970 Late of 1990 Apple’s Development 5 Change Challenge Create ☞ Recently, the number of smart phone users has increased more and more especially in Korea Using Smart Phones 7 What They Want Through App