광고론 리바이스 분석 및 20대 여성 타겟 광고전략 제안(영문)

광고론 리바이스 분석 및 20대 여성 타겟 광고전략 제안(영문) [광고론] 리바이스 분석 및 20대 여성 타겟 광고전략 제안(영문).pptx 목차 Contents 1.Reason for Choice 2.Environment Analysis 3.Company Analysis 4.4P Analysis 5.Survey Result 6.Problem 7.Suggestion 8.Q & A 본문 Slim fit design Women usually favors this brand Strong portfolio of products for women Unique Design; Strong Washing Somewhat Powerful Image (2) Targeting From teenager to 20’s customers who are sensitive to individuality and trend (3) Positioning Between premium and ordinary jeans (1) Establish a New Brand Image Pack(1) Establish a New Brand Image agingprevious image in a positive way 본문내용 Suggestion Q & A Group #9 Reason for Choice is No.1 Which brand do you think is No.1 in Korean Jean casual market? is No.4 Environment Analysis Group #9 Industry Analysis Threat of New Entrants Power of Suppliers Power of Buyers Threat of Substitutes Rivalry among Competitors High Low High High High Major Competitors Slim fit design Women usually favors this brand Strong portfolio of product