경영학 풀무원 `냉동밥` 마케팅 전략(영문)

경영학 풀무원 `냉동밥` 마케팅 전략(영문) [경영학] 풀무원 `냉동밥` 마케팅 전략(영문).pptx 목차 Overview Market Analysis Domestic Market Expectation Pulmuone in Korea Macro Problem Positioning Statement Product & Price Strategies Place Strategy: delivering value Conclusion 본문 Brand image of Pulmuone Using paper container Balanced nutrients Using same line of other products No MSG, Trans fats Convenience Using the same producing formula with other brand Low awareness for product strength Little varieties of products No advantages in price Increasing interest in food safety Large market potential Growth of single member family Low market barrier Negative image for frozen food Target Market is selected base on the three key factors: needs for convenience, ability for early adaptation, and ability to pay 본문내용 ew Situation Analysis Selecting Current Status Deliver various and credible tastes to potential customers with convenience Macro: market Micro: company Situation Analysis Product Customers Situation Analysis Market Analysis Overall frozen rice market Pulmuone SWOT STP Place Product & Price Marketing Strategy Promotion Market Analysis 5/30/2011 (c) THE.Marketing Group 2011 3 Rice powder Alcohol B