국제경영 Lenovo 레노보 분석(영문)

국제경영 Lenovo 레노보 분석(영문)

[국제경영] Lenovo 레노보 분석(영문).pptx

목차 History(time-line) Q1. Why did IBM want to sell its PC business? Q2. What explains Lenovo’s success prior to the acquisition? Q3. What challenges did Lenovo face after the acquisition? Q4. How should Lenovo handle the brand management challenges associated with the acquisition? Q5. In trying to become a global brand, how should Lenovo deal with problems resulted from its origin of a Chinese firm? 본문 1984 Launches the New Technology Developers Inc. funded by the CAS - 1987 Chinese Character Card, first original hardware 1989 NTD was renamed Legend Computer Company - 1990 Launched its own-brand PC in China 1996 Legend became the market share leader in China 2003 Legend announces the birth of its new logo, "Lenovo" 2005 Lenovo acquires IBMs Personal Computing Division the Legend Chinese-character card translated English-language operating systems into china. a piece of hardware that attached to PC motherboards. so NTD bundled the Legend card with the imported PCs it distributed. accounted for 38% of company revenue and 46% profit. NTD was renamed Legend Computer Company and Designed and manufactured own high-quality technology products. Legend launched its own-brand PC into the Chinese market. And pioneered the home computer concept in China. 본문내용 explains Lenovo’s success prior to the acquisition? 4. 5. content Q3. What challenges did Lenovo face after the acquisition? Q4. How should Lenovo handle the brand management challenges associated with the acquisition? Q5. In trying to become a global brand, how should Lenovo deal with problems resulted from its origin of a Chinese firm? New World, New Thinking Lenovo Group Limited : Chinese