소비자행동론 메트로PCS(MetroPCS) 마케팅 전략(영문)

소비자행동론 메트로PCS(MetroPCS) 마케팅 전략(영문)

[소비자행동론] 메트로PCS(MetroPCS) 마케팅 전략(영문).pptx

목차 1.Introduce & product concept 2.Simple information about Korean consumers as one segment 3.Simple information about Korean consumers behavior regarding similar products 4.Recommended marketing activities for the product based on consumer behavior 본문 The Korean consumers prefer to have a SIMPLE and QUICK process 2.Collectivism plays an important role in Korean society 3.The Korean companies are on rising tendency at foreign countries. -Lots of OVERSEA BRANCHES 4.Every consumer prefers to buy cheap product than expensive product. 5.Korean consumers show sensitive reaction to personal information. 6.Koreans passion for education is quite high. So the international call volume also increases naturally. 본문내용 n about Korean consumers as one segment Simple information about Korean consumers behavior regarding similar products Recommended marketing activities for the product based on consumer behavior Product concept Convenience Cheap International Korean consumers as one segment The Korean consumers prefer to have a SIMPLE and QUICK process 2. Collectivism plays an important role in Korean society 3. 참고문헌 References http://www.metropcs.com/ www22.verizon.com/ http://www.t-mobile.com/ http://www.apple.com/kr/iphone/