2013년 11월 20일 수요일

경영학원론 플레이텍스(playtex) 기업분석 및 마케팅 전략(영문)

경영학원론 플레이텍스(playtex) 기업분석 및 마케팅 전략(영문)
[경영학원론] 플레이텍스(playtex) 기업분석 및 마케팅 전략(영문).pptx


목차
1.Playtex & Globalization
2.Marketing Strategies 1,2,3
3.Playtex & Human Resource
Management


본문
Do you really know about it?
- Interview


Training
After use their own products
Know more about tampon




본문내용
tex & Human Resource
Management

Playtex & Globalization

Playtex & diversity
25% thiner
for Korean women

Marketing Strategy 1

What is Relationship Marketing?
HOW?
Trust
Feeling of making a loss
Company
Customers

Personal E-mail
Tempo’s relationship marketing

Opening rates ofcommercial e-mails
Ordinary e-mails
Tempo’s e-mail
2.7%
81%

Period E-mail
2 Days before
Starting & Ending

Process
cu
 

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