경영정보, mis `로티보이`의 새로운 경영전략 수립에 관한 연구

경영정보, mis `로티보이`의 새로운 경영전략 수립에 관한 연구 [경영정보, mis] `로티보이`의 새로운 경영전략 수립에 관한 연구.ppt 목차 1. Introduction 2. About Lotiboy 3. Five Forces Modelanalysis 4. Value Chain analysis 5. SWOT analysis 6. 4P analysis 7. Consideration 8. Conclusion 본문 3 .Five Forces Modelanalysis Threat of substitute product Donuts : Dunkin, Krispy and so on Recognition is high Approach to comsumers in Kind of commodity andprice Sandwich : Isaac and sukbong toast Take-out sales Barrier to entry Rotimum, Rottibun ect. domestic brand Bun sales of large bakery : EX) Parisbaguette’s‘UFO’ bread Bargaining power of buyer Until now, recognition of consumer is low Bargaioning power of buyer : low Bargaining power of suppliers Bun supply of stable raw materialsis possible. So bargaining power ofsuppliers is low Drink : Bargaining power of suppliers is high 4. Value Chainanalysis It is service business unlike the manu- facturing industries. difficult of value invention by cost-cutting Compare with bakery, emphasize to differentiation of coffee and bun Necessity action information technology EX) Internet reservation system 본문내용 ces Model analysis 4. Value Chain analysis 5. SWOT analysis 6. 4P analysis 7. Consideration 8. Conclusion 1 . Introduction Ⅰ. Study and Company selection background Well-being food 1 2 Social enviro-nment The place that will lead culture of a consumer Ⅱ . Study purpose It is quality marketing of target to 20`s women 1 . Five Forces Model analysis 2 . Value Chain analysis 3 . Information technol