삼성중공업 경영전략(영문)

삼성중공업 경영전략(영문) 삼성중공업 경영전략(영문).ppt 목차 Step1. Environmental Scanning Ⅰ. Company Overview Ⅱ. External Analysis Ⅲ. Company Analysis Step2. Strategy Ⅳ. Direction of Strategy Ⅴ. Specific Strategy Ⅵ. Evaluation of Strategy Ⅶ. Strategy Timeline 본문 Financial Crisis √ Ship building industry is highly sensitive withthe world economy ▶ Supply & Demand Production Capabilities ▶Price Clarkson Vessel Price Index (YR1987=100) Price trends on the major types of ships Ocean Development Market ▶ Expected Oil Production ▶ Expected Investment ▶ Expected Gas Production New Trend Forecasting ▶Create new demands Ex> SHI(Samsung Heavy Industries) Ability to Design Determining the kinds of ships the company can build 본문내용 Ⅳ. Direction of Strategy Ⅴ. Specific Strategy Ⅵ. Evaluation of Strategy Step1. Environmental Scanning Step2. Strategy Ⅶ. Strategy Timeline Company Overview * Performance ▶ EPS & Div. WON WON 62% 32% 6% Remainder M/S Drillship 35% 66% LNG FPSO 8% 100% FPSO 4% 32% Container ship 18% 30% LNG carrier 11% 30% Total 76% 　 (10.6 trillion won) 37% 25% 14% 12% 11% 1% ▶ Revenue ▶ Ship & Offshore facili